Our client Carmen Capuano was recently asked to write a short story for The Bromsgrove Standard, her local newspaper, and came up with a tale called ‘The Wanderer’, a lovely depiction of infidelity with a twist at the end. Carmen said this about the Standard:
I remember the very first time I ever read the Standard. I was house-hunting in Bromsgrove and it seemed like a good idea to read the local newspaper to get a flavour of what life could be like here. It was also the first time I had encountered a local newspaper, since none of the cities I had lived in before [Glasgow, London, Birmingham] had published anything so closely linked to the lives of its inhabitants.
The distinction between a national newspaper and a local one, is more than just a difference in the types of articles they cover, for the disparity lies not just in scale but in proximity. The Standard knows its readers [‘demographics’ to other newspapers] better than just by their bank balances and the size of their homes – it knows their hearts, the things that make them tick, their whims and their foibles and it knows this because the people who write for it are local too.
If you click on this link you can navigate to the Standard. ‘The Wanderer’ is on page 12. Enjoy.